The first part provides impressive statistics, while the second part offers ideas to help you to develop your local case.
Canadians prioritize heritage
In a recent survey for the Canadian government, 80% of Canadians surveyed said they visited a heritage institution or site, and they placed historic buildings, sites and museums at the top of the list of interests. Most importantly, Canadians said the opportunity to visit heritage institutions influenced their choice of travel destinations, especially when they are traveling within Canada. And best of all, visitation at cultural institutions is on the increase.
Canadian see value and potential in museums.
In the same survey, virtually everyone surveyed placed importance on a museum’s role to preserve the past and to provide learning experiences. A significant majority (91%) believe museums should attract tourists.
Canadians want local.
Canadians are more likely to visit local heritage institutions than when they are traveling elsewhere in Canada or internationally. 3 out of 4 (76%) surveyed said they visited at least one local heritage institution (in the past 12 months). This is considerably higher than those who said they visited heritage institutions while traveling within Canada (54%) and while traveling internationally (38%).
Heritage creates better communities
85% of the Canadian surveyed believe their local museum and heritage centre contribute to the quality of life in their community.
Developing pride of place and community connectivity is important to all governments. 80% of Canadians agree arts and heritage experiences help them feel part of their local community. 95% agree arts and cultural activities in a community make it a better place to live.
B.C.’s museums, galleries, cultural centres and historic places connect us to our history, art, science, creativity, culture, nature and each other
Use the intrinsic-instrumental-institutional framework to develop a well-rounded description of heritage in your community. Here are some suggestions to help you get started. (Read this short introduction to our recommended approach to making a case.)
What are people saying?
What is your local draw?
What is your organization’s contribution to the community?