Following an introduction of the presenting organization, the webinar provides key consideration for heritage organizations preparing to transition into the digital world, including specific questions to ask yourselves about your preparedness for this transition. Their digital world overview takes a practical look at online fundraising, social media marketing, email marketing, digital advertising, google ads, and how then and now photos can be used to attract attention online.
On This Spot is an app that takes people on guided walking tours through the history that surrounds them. At each stop on their journey users will find themselves standing on the spot a historic photo was taken. They can view a then and now photo comparison, use the built in camera to create their own, and read about local history and how it ties into the broader human experience.
Based in Vancouver, On This Spot is working with heritage, tourism, and business organizations across Canada to expand the app’s coverage.
This webinar was recorded on July 10, 2020.
It has a run-time of 55 minutes.